What does "Organic Search" or "Search Engine Results" mean? [VIDEO]

Modified on Thu, 28 Jan 2016 at 03:16 PM

We often get questions regarding the Search Engine Results Page (or SERPs). These questions range from “how do I get my company listed in the organic results section” to “should I consider using paid search”? When considering tactics to employ in local search or online advertising, the answers aren’t always simple. The search engines rely on large, complex algorithms to display organic listings.

Let’s walk through how these search results are displayed on a Google Search Engine Results Page.


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