What is a "valid" lead? Hometown bills when we put a  customer  with a legitimate interest in your services directly in touch with you when they submit a request for a service that you provide, within your service area. You in essence pay for a direct connection with the customer at the point at which they are searching  for service.  Please note that If you are unable to take the call or email, if the customer is lost to follow up, or if they decide not to proceed after they request a quote, that does not invalidate the lead according to our definition. We think that this model provides great value to our clients! As always, if you have any questions, please don't hesitate to contact us.